We read this blog that talks about Wendy's new "natural cut fries with sea salt" and had to share. It shows how restaurants try to convince us that they are making their foods "healthy"! This blog was written by Dr. Chris Mohr - you can check out more topics from him at http://www.mohrresults.com/. Arm yourself with knowledge so you won't be tricked into making choices that hurt your performance!
The Most Overrated “Nutrition” Term
Marketing is incredible.
Savvy marketers can make a piece of garbage sound like a beautifully crafted million dollar piece of artwork.
They can also make even the most basic food sound unique and "fancy."
Let’s take French fries, for example.
Wendy’s has now switched their French fries to "Natural cut fries with sea salt."
Sounds more appealing, right? Same thing, just "sold" better.
Which brings me to my point … that "natural" is the most overused, over hyped marketing term out there when it comes to food. There’s nothing natural about French fries, potato chips, or soda — all of which have brands that carry the terms "all natural" very proudly. So much so that 1/3 of new food and drink products in 2008 were labeled "all natural."
Truth be told — there are ZERO rules and regulations to define what natural means.
Does it mean no artificial colorings, preservatives, flavorings, lower in sugar or trans fat free?
Nope, not necessarily any of those.
Marketing is incredible.
Savvy marketers can make a piece of garbage sound like a beautifully crafted million dollar piece of artwork.
They can also make even the most basic food sound unique and "fancy."
Let’s take French fries, for example.
Wendy’s has now switched their French fries to "Natural cut fries with sea salt."
Sounds more appealing, right? Same thing, just "sold" better.
Which brings me to my point … that "natural" is the most overused, over hyped marketing term out there when it comes to food. There’s nothing natural about French fries, potato chips, or soda — all of which have brands that carry the terms "all natural" very proudly. So much so that 1/3 of new food and drink products in 2008 were labeled "all natural."
Truth be told — there are ZERO rules and regulations to define what natural means.
Does it mean no artificial colorings, preservatives, flavorings, lower in sugar or trans fat free?
Nope, not necessarily any of those.
Mohr Results Bottom Line: Don’t fall for marketing hype. There are in fact regulations over using certain terms, such as organic, there are often no regulations to describe many other terms, like "natural." Natural does NOT mean good for you.
Knowing this, remember that the best foods you can eat are the ones you make yourselves! Start the new year with a resolution to prepare 2 meals per week yourself and see how fast your body responds! Happy Holidays!
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